American Firm Disney World Trademarks “Hakuna Matata” Phrase

Apparently it is now illegal to use the popular Kiswahili phrase “Hakuna Matata” without the approval of the World Disney Company


Apparently it is now illegal to use the popular Kiswahili phrase “Hakuna Matata” without the approval of the World Disney Company.

Disney Enterprises, a subsidiary of World Disney Company, now has exclusive rights over the phrase, which translates to “No Problem, No worries”.

Disney Enterprises, Inc. operates as the merchandising and licensing division of Walt Disney Productions.

The company was founded in 1923 and is based in Burbank, California. Disney Enterprises, Inc. operates as a subsidiary of The Walt Disney Company.

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The phrase Hakuna Matata, which is widely used by Kiswahili speakers in east and central Africa, was popularized around the world by its use in the Disney animated film Lion King.

The trademark for Disney is for use in Tshirts even though Kenyans have long used it in theirt own clothing and posters.

Recently, former President Moi was also given exclusive rights to use the word Kabarak, which is actually a word in Kalenjin dialect meaning a high or elevated place.